Digital Presence Touch-pointsDigital media presence is transcending the social media landscape. While it was once sufficient to simply have a social media presence, that notion is rapidly becoming outdated. It is no longer enough to just be seen on the web – you need to be heard with a consistent voice that will enhance your digital presence and provide you with a strong ROI. Looking for that invigorating, fresh burst of life to your online presence? You may be asking, “How do I achieve that?” That is where progressive digital presence management and our Fresh Digital Audit comes in.

Let Us Get Fresh With You…

To keep you fresh and relevant, we created the Fresh Digital Audit (FDA), a family of auditing and assessment services for holistically identifying the creative and technical opportunities for improving your digital reputation, trustworthiness, online visibility and conversions. The results of the FDA are presented in a practice area centric dashboard. This easy-to-follow dashboard includes our findings and improvement recommendations unique to your organization. In short, the FDA provides chief marketing officers (CMOs) and their support staff with a best practice based roadmap for enhancing their organization’s digital presence and conversations across the connected set of digital channels.

Just a Taste of What our Fresh Digital Audit Will Provide You:

Organizational Branding– We will streamline and unify your company’s collective voice across all media and social media channels in order to create a consistent brand identity for you. Organizational branding touches on:

  • Organizational & Product Positioning
  • Messaging & Tonality
  • Design, Appearance, Consistency

Website Construction-Your website is the foundation to your branding and the touch point for your products and services. Is it performing as well as it should? We will find out by assessing:

  • Architectural & Structure
  • Domains, Browsers, Content
  • Navigation, Content, Links

SEO – Search Engine Optimization- We can help you land at the top of search engines for key terms directly relating to your business by utilizing:

  • On & Off Page Optimization
  • Technical & Competitive Factors
  • Keyword Phrases, Seeding

PPC – Pay Per Click Advertising- PPC goes hand-in-hand with SEO. We will audit the performance of key terms to ensure you are getting results from the search engines. PPC practices will analyze:

  • Keyword Phrases
  • Ad Construction
  • Placement, Management, Analytics

Social Media- Successfully leverage ALL forms of social media to get your customers talking about your company and engaging in your products and services through:

  • Social Media Sites
  • Blogs, Micro-blogs
  • Video, Photo, Slides

Email Marketing– Our FDA will help you deliver highly specialized marketing campaigns that drive a sale and resonate with your target audience to get them to your site. The email marking audit will survey:

  • Infrastructure & Platform
  • Contact Management
  • HTML Email Technical
  • Design, Content, Relevancy
  • Branding, Can-Spam Compliance
  • Email Reputation & Deliverability
  • Metrics & Reporting
  • Subscriber Management

Mobile, iPad, Tablet– Is your message getting through on mobile devices? Mobile growth is booming and it is important to make sure your brand is compatible across all mediums. Our mobile analysis includes:

  • Android, iPhone Apps
  • Compatibility, Browser
  • Website Rendering & Display

Internet & Third Party Directories- We will help you utilize web directories so you can control the message that is directed to your clients and potential clients. Our FDA will provide you feedback on:

  • Yahoo, MSN, Google
  • Industry & Trade
  • Ratings, Reviews, Comparison Sites
  • Affiliate, Content Creators
  • Mash-ups, APIs, Provider
  • Content Accuracy

You wouldn’t settle for stale, so why should your customers? Give them something fresh and lively. Your audience is searching the internet at a rapid pace; are you being found? And more importantly, converting those eyes to actual customers? Get in touch with us today to start your Fresh Digital Audit, we can provide you a quick assessment or an in-depth, highly customized analysis in order to get you the return you deserve from your digital media presence.

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